Abode. Plan a campaign
A navy-tiled lift lobby at dusk, an Abode screen glowing on the far wall showing a live Hellmann's campaign.

The last screen they see before the door. The first one after.

Abode runs digital screens in the lobbies and lift lanes of premium UK residential buildings. This page is built from the live inventory file, so every number on it is the number.

Scroll to plot the network

289 screens · 243 buildings · 9 cities

The network, plotted from live inventory

No basemap, no coastline. The only thing drawn is the estate itself, so the shape of the country emerges from where Abode actually is.

Every mark is a building we are actually in.

Not a coverage claim. 243 addresses, geocoded from the live inventory file, plotted north to south.

Buildings
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Screens
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Live right now
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  • Group A City Prosperity
  • Group H Aspiring Homemakers
  • Group O Rental Hubs
  • Unclassified

Where the network actually is, by area, densest first. Read live from the inventory file.

A resident walking towards the lifts in a concrete-and-glass lobby, passing an Abode screen running a live campaign.
Brentford, 27 May 2026. Untouched frame; the campaign on that screen was genuinely running.

A lobby is not a high street.

Roadside sites buy you strangers at volume. A residential lobby buys you the same person, twice a day, in the building they pay to live in. Out with the day ahead of them. Back with a phone in their hand.

That repetition is the whole argument. It is also why the environment has to be right: no cameras, no audio, content the building's manager has signed off. The screen earns its place with residents first, or it does not stay on the wall.

  • 29,448 apartments
  • 73,621 residents (modelled)
  • 2,547,568 weekly impressions

Does it move anything?

Three campaigns, measured in location. Brands are anonymised; the numbers are not.

+300%

Shift in sales and market share, in location. ROI 5.4, rising to 8.0 at peak. Competitor share fell from 92% to 69%.

A food delivery brand

12.5

Return on investment, with a +7% market share shift in location. Competitor share fell from 21% to 16%.

A supermarket brand

53–68%

Ad recall, consideration and action. 77% future intent; 74% correctly attributed the core message.

Entertainment & finance brands

“In location” is doing real work in those sentences: these are measured local lifts, not national claims. Measurement source and campaign period are being confirmed before any of this goes public.

Plan it street by street.

Tell us the postcodes, the audience or the brief. We will come back with the buildings, the screens and what they will actually deliver.

Plan a campaign →